Niki Zohrab

SHEBOYGAN — There are few things more important to a community than its people. This series will highlight your fellow Sheboyganites in a fun question-and-answer format. 

Get to Know: Niki Zohrab

Organization you work with: Big Brothers Big Sisters of Sheboygan County

Position with organization: Director of Community Development and Recruiting

Years with organization: Less than one year

What made you want to get involved in your current position?

When I moved to Sheboygan in 2016, I joined Road America where I managed the hospitality side of the business. It was a fun experience but after 3 seasons I really wanted to get back into the nonprofit sector in which I have a background and education. What appealed to me about this role was the opportunity to promote the organization and engage people in assisting the youth in our community who need a caring adult in their lives.

What does an average day look like in your position?

Like so many roles, no two days are the same. I am always looking at how we can get our message in front of the public, how can we convert someone from an observer to a participant, how to reach the young professionals who may have flexible schedules, the discretionary time and want to get involved in their community, as well as to those who want to strengthen the community they love.

What do you enjoy most about your position or organization?

The interaction I have with community members throughout the county, the potential opportunities to present to corporate and service groups about our organization and programs, the impact that they have and how a caring adult can make such a huge difference in the life of a child, and the great outcomes we see in our programs, knowing that in a small way I have helped change a child’s trajectory in life.


What is your favorite thing to do in and around Sheboygan?

Sailing off of the lakefront. I learned how to sail as a child, started racing in 2001 and have continued to do so on and off since. While racing can be quite intense at times it’s a great team sport, and cruising on a beautiful summer evening isn’t a bad way to pass the time either.

What else should we know about you?

I grew up in New Zealand and so while I may have been born and raised in Wisconsin, you can tell I’m not as soon as I open my mouth! My mother grew up in dairy country in New Zealand. The rolling hills in the Sheboygan area reminds me of that and is comforting.

Learn more about Big Brothers Big Sisters of Sheboygan County by visiting bbbssc.org.

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