Ashford Place cover

This computer rendering shows a back view of Ashford Place Apartment Homes.

SHEBOYGAN – Wisconsin Lakefront Property Management LLC is opening a new 73-unit apartment home complex at 4939 Connemara Place, formerly 5015 Playbird Road, in the Town of Sheboygan.

Ashford Place Apartment Homes will feature spacious two-bedroom, two-bathroom units with 1,400 square feet of living space and all the modern amenities. Each unit will have an abundance of natural light, and include a one-car attached garage with room for an additional vehicle behind the garage.

The complex will be nestled in an evergreen forest with mature trees, and each unit is guaranteed to offer forest views. There will also be a walking trail on the property, giving tenants a chance to get out and enjoy nature without having to leave home.

While the setting is ideal for those seeking peace and tranquility, it is also conveniently located for commuters, being less than two miles from the WIS-42 and I-43 interchange.  

A ribbon-cutting ceremony was held for the first unit on Tuesday, with the first multi-family units expected to be completed in spring 2023.

The contractor for the project is Duquaine Development of Green Bay. According to Eileen Robarge of Wisconsin Lakefront Property Management, the project also involves over 20 local businesses.

“Our Sheboygan first theme kept money in the pockets of those in the community by hiring local talented businesses, where possible, to support development,” said Robarge. Assisting in the development process were the Sheboygan County Chamber of Commerce and the Sheboygan County Economic Development Corporation.

“The Chamber gave us resources early in the project, so we were able to meet with local contractors and build great relationships,” said Robarge.

Robarge also noted that the price of the apartment homes will reflect income levels of the local community. “Our mission is to provide unique, modern, high-quality apartment homes at prices that reflect a more typical income level of the community. It will be a place where I want to live with the amenities that will come with it.”

Wisconsin Lakefront Property Management owns and operates properties in Sheboygan, Milwaukee, Racine and Kenosha. For more information about Ashford Place Apartment Homes, contact Eileen Robarge at

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