Johnsonville Marketplace

The Johnsonville Marketplace is opening as the company celebrates its 75th anniversary.

The marketplace sells more than 70 Johnsonville U.S. retail products and is located across the street from corporate headquarters in Sheboygan Falls. It is now open daily to the public.

Here are 10 things to know about the marketplace.

1. All the sausage you can imagine

Dozens of sausage varieties and other signature meat products are displayed in the expansive refrigerated and freezer sections. The selections include Italian sausage, smoke-cooked links, breakfast sausage, summer sausage, meatballs, brats and more. All the SKUs the company makes in the U.S. are featured here, including several other regional, spiced and smoked sausage products often not sold by Midwest retailers.

2. Unique finds

The grocery sections of the Marketplace also feature an array of limited release Johnsonville food and beverages including items such as Johnsonville Mustard, bratwurst buns and specialty beer, along with Johnsonville Foodservice products typically sold only in vending machines, gas stations and C-stores. 

3. Lots of merchandise

Unique Johnsonville-branded merchandise from drink koozies to baby onesies is incorporated throughout the retail space. Other featured branded products include grilling and kitchen tools like the Johnsonville Sizzling Sausage Grills and different grilling accessories. A deli-case style display of company branded T-shirts with clever sayings and slogans collected from Johnsonville Members over the years. 

4. Gift boxes

The Johnsonville Marketplace team has curated themed gift boxes including food and merchandise for gifting or quick shopping.

5. An outdoor grill station

Set to open in Spring 2021, the paved patio outfitted with grills, will host charity brat frys, cooking demonstrations and special events.

6. Wisconsin-based foods

Uncle Mike’s Bake Shoppe Kringle; cheeses from brands such as Sartori and Vern’s; root beer and craft beers from Potosi; Palermo’s frozen pizzas; and Baron’s Gelato, are all featured.

7. Lots of history

Throughout the market, the company’s Members, history and family are celebrated. Store elements, historical photos, video, and retail products pay tribute to the long-spanning history as a family-owned and operated business that grew from a butcher shop to the international sausage brand it is today.

8. New craft brews

Paying tribute to memorable Johnsonville family members, Johnsonville partnered with Potosi Brewing Company of Potosi, Wis., on two collaborative craft beers. New-to-the-market Johnsonville Beer Mert 44 Amber Lager and Grumpy Grandpa Czech Pilsner are brewed and canned specifically for the company and are only available for purchase at Johnsonville Marketplace. 

9. About the design of the building

The exterior of the Johnsonville Marketplace mimics the modern architectural style of the corporate headquarters across the road on County Road J. High ceilings, large windows and skylights can be seen. The five-acre property on which the Marketplace is built was formerly farmland. The building was designed by Abacus Architects of Sheboygan and constructed by C.D. Smith of Fond du Lac.

10. When they are open

Store hours are 10 a.m.-5 p.m. weekdays (except for Thursdays, when open from 6 a.m.- 4 p.m.), and from 10 a.m.-4 p.m. on Saturdays and Sundays.


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